Differences between Marketing and Selling

The Partners' Network

Selling is a process where the goal is an order. Marketing involves the totality of presenting the company to customers and prospects so they want to do business with you.

Sales people need immediate gratification. Marketers take a long-term view. Both are necessary for successful growth.

Selling involves direct responses from the customer; follow up; and helping the customer identify their needs and then showing them how you can fill it. Good selling is done without price being a major factor, but it has to be discussed and presented properly. Selling also requires availability, attractive and serviceable packaging, prompt timing and delivery, and post-sale support.

Marketing is a program presenting your firm in a way that makes people want to do business with you. It should make you approachable and seem competent to fill their needs and solve their problems. Marketing is the way you dress, respond, follow-up, individual and…

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